Wednesday 25 October 2023

AI - A Game Changer For Corporate Innovation

Presentation presented at Seminar is with JIMS Kalkaji. Kindly contact JIMS KALKAJI helpdesk for my presentation. Since it was paid session, therefore presentation rights with them.

Wednesday 28 September 2022

Mypeepal technologies - Journey So Far

Mypeepal technologies was founded on 7th November 2012.

How it began?

After resigning from Hungama Digital in 2012 September, Kamna Pandey the founder was relaxing in her 3 bedroom apartment ( now the official address of Mypeepal technologies). Her phone bell rang. " Donkey" Calling..... Came as caller id. Yes Chandan ( she calls him donkey because he is tireless worker) she responded.

Chandan said ";Why don't you get into application development for Samsung Portal "?

Muft ki roti tod rahi hai. Kuch kaam kar le moti ( was his inner voice) which I could hear.

Well.. Let me think. Send me SDK on mail. He did it in 2 second.... REST IS HISTORY.

HAVE YOU HEARD THE WORD " FITOOR" . I SAY MADNESS. THE MADNESS TO CREATE APPS WAS SO MUCH INTO ME THAT I KEPT DEVELOPING... DEVELOPING... DEVELOPING... FIRST YEAR I WAS CLUELESS. WHY AM I DEVELOPING? FOR SAMSUNG STORE??

NO FOR SOMETHING BIGGER THAN SAMSUNG STORE. WHY AM I DEVELOPING? WHAT'S THE ROAD MAP? WHERE DO I SEE MYPEEPAL IN NEXT 10 YEARS? WERE THE INNER QUESTIONS WHICH I WAS SUPPOSE TO ANSWER AND SATISFY MYSELF. ELSE I AM STOPPING DEVELOPMENT CAME THE ANSWER. THEN I DREW SOMETHING ON PAPER.... ANSWERED THE QUESTIONS AND I CONTINUED.

SO WHEN PEOPLE ASK ME TO HANDOVER APPLICATION BUSINESS? I LOOK AT THEM IN BEWILDERMENT.

When I founded it I knew I am next one to rule business. And this ruling began a decade ago. I AM STILL RULING THE SEGMENT I TARGETED.

WHERE DO I SEE MYPEEPAL TECHNOLOGIES IN NEXT 10 YEARS.

TAKING OVER GOOGLE PLAY STORE.

HOW ?

Well it's long drawn plan

But everything is going in the way I want to..

Where is Chandan in road map ?

NOWHERE...

A NEW TEAM, NEW FRESHNESS, NEW IMPULSE WILL DRIVE MYPEEPAL TECHNOLOGIES TO Organization's Of PRODUCT TURNING INTO GOLDMINE FEATURING IN FORTUNE 500 PRODUCT.

MORE DELAY, MORE LOSS TO BE REPORTED AND TO BE PAID BY GOVERNMENT HOLES...

LET THE MARATHON BEGIN...

Thursday 21 December 2017

Messaging is a piece of cake !

Like any young gun i have craze for new mobile apps ! When it comes to messaging consumer objective had always been saving money & security. The messages consumers share with family & friends should not be seen by anyone is one of the reason for installing messaging apps. There are many kind of messaging like

1. P2P ( person to person)
2. A2P ( Application to person)
3. A2A ( Application to Application)
4. A2P ( Application to person)

From business point of view these messaging apps whether its hike or whats app doesn't fulfill my enterprise needs.

There is small presentation which we found on slide share which had been shared by Rajni Shaw which shows the difference between the 2 top messaging apps whats app & Hike ! Here the link to check the difference.

Hike Vs. Whats App

The best part about hike, we like ,is their punchline "Made with love in India". It is an emotional part of the communication. In whats app we like their logo & simplicity, the features of whats app are simple & easy to use. Navigation & Ease of use is what differentiates Whats app from Hike.

Super-clean backgrounds, a heavy emphasis on user photos and clean design, and a great mix of calling, texting, and weirdly great GIF /emoticons search. It works across all the platforms & we can say messaging app is best communication tool !
Do we hear Whats app & Hike has competition ? Yes & that's Chinese messaging app called We Chat. WeChat proves an important point: informal, simple messaging is a powerful interface. Have You ever noticed how much time we spend on gadgets now a days. how everyday We talk to our gadgets the way we talk to our friends & family. In last few months we’ve seen many messaging-based apps being launched, which let you do with a simple text far more than could have been imagined by whichever money-grubbing carrier vice president dreamed up texting in the first place.

We can say with the growing figures & people converting from texting to messaging that messaging is definitely the future. A great messaging app to consumers is what the browser was to the Internet earlier. Messaging app is one stop window through which we access everything. Except this time, instead of dealing with pop-up ads, multiple logins, and the insane new interface, we’d have a single way to interact with people, brands, services, and random celebrities. Just text, or tap on the mic and say something. World is yours ! App is yours ! Show the meaning of love or deal with non sense boss with messaging app? Choice is yours ! You are the king & queen today ! Feel the power. Go grab it today !

Get Young Get Hike !

For any feedback about Hike share it with support@hike.in

For any feedback about Whats app share it with android-support@whatsapp.com

There is nothing Indian about Hike ! Its global product !

Our choice is Hike ! What is yours ? share with support@mypeepal.com !

Text your friends, or share the app’s address with them and trick them into texting to friends & family.

Install today by clicking Hike App !

You can build up your own messaging app as well ! Here's how

Create Your own messaging app !

Thursday 3 November 2016

Is Sales A Rocket Science ?

My first role in my professional life was of relationship Manager. As relationship manager 80% of job constitutes sales. For me sales were never rocket science but for few of my colleagues Sales was rocket science especially on days when targets were not achieved. Is sales really rocket science ? And just as rocket science is built from foundation of physical & mathematical laws & principles, sales can be distilled to very simple laws & principles. While branded selling "systems" & "approaches" serve several purposes (they help differentiate sales books & training material in order to sell them better as well as assist in articulating message so that its easily understood, learned or implemented) the simple laws & principles underlying them have remained relatively unchanged since the beginning of time.

The basis sales cycle has following steps

1. Prospect (The way your parents use to look at every guy you got home for drinks)

2. Interview (The way your mom use to interview guy from where your parents work to your caste & religion)

3. Analyze needs (The way your mom use to ask what you will have for dinner)

4. Present (How much drink you had before dinner )

5. Negotiate (The dowry)

6. Close (Bride & groom sold to each other)

7. Service & Follow up (Each call you get from mom bitching about in-laws & vice versa)

So in our chaotic life we all have experienced above steps therefore we can conclude that we all are or will be or were salesperson in life.

Nothing is more important to prospecting (other than actually doing it) than the quality of opening statement. In person or over the phone, windows of attention are typically slammed shut in less than 10 seconds. This means a salesperson has less than 10 seconds to close the sales pitch or to draw attention of prospect, which eventually leads to fact that one has to maximize the impact of every word, syllable, and pause in one’s lead off statements. They need to be worked as art compelling to the extreme degree.

Fortunately opening statements can be prepared and practiced before a sales opportunity is ever pursued. There is saying a sales professional is always prepared. In simple words always go for sales lead with following questions 1. Who you are ? 2. Where you are from 3. what you sell 4. how your prospect will benefit from the product or service 5. a question to gauge interest of the prospect.

Addressing needs is important part of sales. Needs is related to wants. And by far the most effective way to influence human behavior is through core values. Value based selling is the key to deliberately getting people emotionally involved and creating trust. Dont confuse "value based" selling with "Value added marketing". I am not suggesting you ignore need however , we no longer live in a needs oriented society. Why are needs the least powerful way to influence human behavior ? Needs are not tied to shoulds. For instance, take statements like "I should have money". " I should make more investment" " I should make better decisions". "I should make full proof financial plan" or " I should have more discipline". Needs is what we desire but doesn’t display our current buying strength. There are two type of needs one that fits in our budget other is dream of needs that we desire to buy one day.

Tangible wants are a step in the right direction. Tangible wants such as early retirement, vacation homes, good schools for kids, new car, estate protection, travel. But in truth even wants dont have the emotional pulls that values do. Values are intangible feelings. Intangible, pure undiluted feelings like love, pride, security, freedom, making a difference, independence accomplishment, self worth & so forth are key factors in influencing behavior. Values illuminate peoples emotional motives so clearly, they must take action.. for their own reasons. Needs have the power to illuminate emotional motives so clearly that they result into action. Needs as mentioned earlier illuminate emotional motives as much as penlight of your own key ring, while wants work like average flashlight. Values however illuminates emotional motives like a row of halogen high beams in front of Mercedes on the Autobahn. Your prospects clients take action on your ideas when they feel strong emotional connection to them. Your job is to illuminate their emotions so they fully understand the relationship between smart decisions and fulfilling their life values. Your job isnt a traditional sales person and sell the old school way.

Every one has unique value hierarchy just like finger prints . No two value hierarchies are alike. When you initiate conversation with current and prospective client about their values ( what is truly important to them) they will become emotionally involved, you can touch on their ranking of values, understand them at a deeper level and you dramatically shorten the time it takes to gain their trust. Emotional involvement and trust are two critical elements in creating profitable client relationships. without realising it you project your own values when you promote yourself. How do you feel when people project their values on you. Do you like it ? Are you anxious to do business with people who project their value on you ?

You cant get people emotionally motivated discussing your values. You do it by talking their values. The first logical question to ask yourself is " How do i use that information in a positive way? How does this create trust ?

Listen for words & phrases like freedom, control, satisfaction, making difference, independence, feel really good, pride, achievement, contribution, oneness with GOD etc. These are indicators that you are on right on right track because they represent values. And values are emotional and they create positive emotional feelings in the person you are speaking with.

The things to remember is that when needs oriented planning leaves your client flat, try focussing on your clients values instead. Need simply dont have the emotional punch to influence emotional behavior.

Remember the least effective approach is to try to satisfy client needs. A better approach is to help clients get what they want and desire. The most effective sales professional helps clients fulfil their values in life. Differentiate yourself ! Dont be traditional salesperson become trusted sales professional.

( Connect with us at Facebook

Facebook Page - Mypeepal Technologies Private Limited

https://twitter.com/TechMypeepal Twitter Page - Mypeepal Technologies Private Limited

Share your feedback at kamna@mypeepal.com)

Sunday 10 July 2016

Business Plan For Launching Spa in California

Business Plan

For Launching Spa & restaurant In California!

Table of Contents

Executive Summary 3

General Company Description 4

Product & Services 6

SWOT Analysis - Restaurant 17

SWOT ANALYSIS - Massage 18

RISK Analysis 19

competitors 20

marketing program 21

business model 22

Sales strategy 24

General strategy 25

business excellence model 26

brand strategy 27

Strategic initiatives 28

Appendix 29

Executive Summary

Massage :

As per our study Mount View California has Good per capita income & is definitely rich market segment to focus on .

· Not many competitors offering the bouquet of Massages & Spa services. None of them are in accident or health related massages.

· Not many sell Spa related products sold in California. People use online tool to order spa related products.

· Membership cards will sell like hot cake & emphasis should be on selling membership cards.

· Revenue expected in year 1 is 652173$ with 3% growth YOY.

· Profit Margin is 10-15% which is 65217$ to97826$/annum. Monthly it comes to 5000$ to 8152$

Restaurants:

· 20 Restaurants in Mountain View area.

· Not many offering Authentic food because large base is American followed by Asian.

· Pricing Of other restaurant in the area is low hence there is scope of improvement in pricing.

· Good per capita income of residents. Mountain View has rich community therefore focus on excellence & technology is must.

· Revenue Expected in year 1 is 1430070$ with 5% growth YOY.

· Profit Margin is 6% which is 8,000$/month.

Synopsis

“Since we are catering to rich & upper middle class, Quality & excellence will be key drivers. New Spa concept should be key focus Area. The detailed new spa concept is mentioned in Product segment“

Restaurants & Massage cater to different segments hence should be launched under different brands. They should not be under one umbrella brand. Restaurant is mass product, Massage is specialized product caters to rich middle class.

General Company Description

The Company plans to invest in the personal rejuvenation called spa treatment and focusing on Consumer Wellness. Healthy People Healthy Mind Healthy Country !

Mission : Our goal entails building enduring & rewarding experience for consumers & community by providing best of services in health domain through knowledge wellness & superior service . To become the most preferable brand in beauty, comfort & knowledge using personalized attention & well trained staff.

Company Goal & Objectives :

Company Goal is to become number 1 preference in wellness which includes Health & Spa domain by offering best services through innovation, quality & leadership. Objective will be achieved by creating 100 million happy satisfactory consumers by end of 2017. Our consumers will be our brand advocates.

We plan to achieve the objective by concentrating on 3 points

I. Advertising

II. Training

III. Technology

Advertising –

Target Customer : Our target customer is

1. Youth /Female

2. Patients with backache

3. Travelers/holidaying couple

4. Corporate

We have separate plan to target each segment that we have detailed out in Marketing Plan & Operational Plan.

Advertising :

1. Above The Line :

a. Tv

b. Radio

c. Print Media

2. Below The Line

a. SMS

b. USSD

c. Mobile In app

d. Mobile Advertisement

3. Social Media Marketing

a. Facebook

b. Twitter

c. Google+

d. Instagram

e. Google Ad word- SEO Marketing

f. LinkedIn

g. Whatsapp

h. Tumblr

i. PinBoard

j. Blogs

Training :-

We plan to train our staff with our in house training expertise focusing on

Hotel Restaurant

· Customer Empathy

· Guest Satisfaction

· Handle the guest professionally

· Restaurant Etiquettes

· Taking Bookings

· Greeting & Seating Direction

· Serving Of Food

· Clearing during service

· Billing -Dealing with Payments

Clearing following service

Massage Professional

· USDE, COMTA,NACCAS,ACCSCT or ABHES credited training program
· Educating staff to understand customers about their needs & the reason of visiting spa/salon & suggest or plan wellness program accordingly
· Teaching Anatomy & Physiology
· 100+ hours of hands on training
· Learning Business Tools
· Professional Ethics
· Basic First Aid
· Equipment Training
· Health focused guest experiences
· Preparing the customized program for High Network Individuals “ Wellness On the Go”
· Personalized Spa Menu

Technology

· Using Technological Tools to get maximum leads which can be converted to sales
· Using Technology maintain database of customer & offer discounts & services
· Launch applications which can be used for massage appointment.
· Using Technology capture the customer feedback & ensure best quality service maximizing customer satisfaction

Why SPA/Salon Services

The core objective of massage is stress reduction & get into mind body connection. Key components of massage is breath work, guided visualization, the body scan ( where attendant is brought to every part of body & the move of therapist hands)

Spa & Salon Services are being used by rich middle class because People are health conscious & want to remain happy. They lead a stressful life & want to get rid of disease called “stress”. People are enrolling for program which can be done from anywhere & there is new term in the industry called “ Mindfulness “. Going forward we are going to understand what is Mindfulness & why its important.

What is Mindfulness

Mindfulness can be defined as using the brain or relaxing brain in such a manner that the body’s stress response is activated less frequently. It involved mental exercise which requires voluntary attention & bodily awareness as well as particular manner of observation. The exercise which are defined under mindfulness are brain relaxing exercises & they physically restructure the brain in subtle ways which result in profound improvement in health & quality of Life.

Why People are enrolling for Mindfulness

Practicing mindfulness is quickly becoming one of the healthiest & happiest ways to live. By reliving the frequency & effects of stress mindfulness reduces the risk of developing the disease which account for vast majority of medical mortality. It also has ways of cultivating appreciation of life. People are healthy & contribute more to healthy life. It also has ways of cultivating appreciation for life & practitioners are naturally happy as compared to the people who doesn’t practice Mindfulness. Beyond the health & psychological benefits mindfulness is a tool to breakfree from bad habits & forming good habits which can be termed as developing invaluable asset. We all have certain lifestyle. Any change in the lifestyle requires lot of inner motivation & its not easy to change a lifestyle which we have been leading for ages. Therefore we can say that its not easy to adopt mindfulness as our body is adopted to certain kind of lifestyle & mindfulness requires change of lifestyle. There is saying old habits never die. Its incredibly easy to fall back into old habits when trying to change someone lifestyle. With the technique call Mindfulness these habits can be further broken down at the deepest level. This technique slowly & steadily helps improving the habits which hampers your daily regime into new habits which releases stress & makes you more relax & you lead a relaxed happy life ! If you are happy then you find happiness everywhere ! That’s the motive of the technique “Mindfulness” - Spreading Happiness.

Why Stress Is Bad

Let’s first understand why we feel stressed. The body has 2 “autonomic” or “involuntary “part to its nervous system. One is called the sympathetic nervous system (SNS) which is responsible for the fight or flight reaction. The other is parasympathetic nervous system which promotes rest & digest physiology. There are 2 general hormones in the body. Anabolic hormones are growth promoting. They encourage body to use energy to construct molecules for restoring & rebuilding the body. Catabolic hormones inhibit growth. They encourage body to break down molecules & release energy for use in their processes. Psychological & physical stress activates the SNS. Chronic or frequent SNS activity causes the ratio of anabolic & catabolic hormones to decrease anabolic hormones. This shift in hormones basically changes the physical structure of DNA. In the body such that lifespan of each individual cell becomes shorter. This lead to whole host of health problems- Clogged arteries, health attacks, calcifies heart valves, insulin resistance, diabetes, obesity & cancer to name few.

How do we Release Stress

The stress arises from the physical & mental condition that surround us & within us. The philosophy of mindfulness explains that stress arises from physical & mental condition & to release stress we must exercise or spend time with ourselves. There are many ways to release stress. One of the most preferred ways is to use Spa services. There are New entrants in the area of wellness & which helps to release stress are

· Forest Therapy

· Medical Marijuna

· Canabis + Spa Treatment

· Ganja Yoga

· Rasul Rooms & Mud rising

· Sand Baths

· The Gritty Spa

Forest Therapy : Forest Therapy can be described as “Walk In The Woods”. Forest Therapy is famous in Japan, Finland & Korea. Now it is slowing taking pace & is becoming popular in United States. It is like coming to the nature & taking walk in the nature. Forest therapy can be used as medicine for mind & body offering stress reducing, immune boosting benefits that you simply cannot get anywhere. It is giving framework for experiencing the forest in a new way. With meditation the mind becomes stress free.

For stressed-out workers, this may someday be a doctor’s prescription: Walk around in the woods.

Scientists in Japan have been learning a lot in recent years about the relaxing effects of forests and trees on mental and physical health. Based on their findings, some local governments are promoting “forest therapy.”

Experience shows that the scents of trees, the sounds of brooks and the feel of sunshine through forest leaves can have a calming effect, and the conventional wisdom is right, said Yoshifumi Miyazaki, director of the Center for Environment Health and Field Sciences at Chiba University.

Japan’s leading scholar on forest medicine has been conducting physiological experiments to examine whether forests can make people feel at ease.

One study he conducted on 260 people at 24 sites in 2005 and 2006 found that the average concentration of salivary cortisol, a stress hormone, in people who gazed on forest scenery for 20 minutes was 13.4 percent lower than that of people in urban settings, Miyazaki said.

This means that forests can lower stress and make people feel at ease, he said, noting that findings in other physiological experiments, including fluctuations in heart beats and blood pressure, support this conclusion.

“Humans had lived in nature for 5 million years. We were made to fit a natural environment. So we feel stress in an urban area,” Miyazaki said. “When we are exposed to nature, our bodies go back to how they should be.”

Taking a walk in a forest, or “forest bathing” as it is sometimes called, can strengthen the immune system, according to Li Qing, a senior assistant professor of forest medicine at Nippon Medical School in Tokyo.

Li conducted experiments to see whether spending time in a forest increases the activity of people’s natural killer (NK) cells, a component of the immune system that fights cancer.

Therefore we conclude that Forest Therapy is one of the best ways to reduce stress & lead a happy & healthy life !

Medical Marijuna

Medical cannabis, or medical marijuana can refer to the use of cannabis and its cannabinoids to treat disease or improve symptoms; however, there is no single agreed upon definition. The use of cannabis as a medicine has not been rigorously scientifically tested, often due to production restrictions and other governmental regulations. There is limited evidence suggesting cannabis can be used to reduce nausea and vomiting during chemotherapy, to improve appetite in people with HIV/AIDS, and to treat chronic pain and muscle spasms. Its use for other medical applications, however, is insufficient for conclusions about safety or efficacy.

Short-term use increases the risk of both minor and major adverse effects. Common side effects include dizziness, feeling tired, vomiting, and hallucinations. Long-term effects of cannabis are not clear. Concerns include memory and cognition problems, risk of addiction, schizophrenia in young people, and the risk of children taking it by accident.

The Cannabis plant has a history of medicinal use dating back thousands of years across many cultures. Its current use is controversial. The American Medical Association, the Minnesota Medical Association, the American Society of Addiction Medicine, and other medical organizations have issued statements opposing its use for medicinal purposes. The American Academy of Pediatrics states that while cannabinoids may have potential as therapy for a number of medical conditions, they do not recommend it until more research is done. They, along with the American Medical Association and the Minnesota Medical Association, call for moving cannabis out of DEA Schedule I to facilitate this research.

Medical cannabis can be administered using a variety of methods, including liquid tinctures, vaporizing or smoking dried buds, eating cannabis edibles, taking capsules, using lozenges, dermal patches or oral/dermal sprays. Synthetic cannabinoids are available as prescription drugs in some countries; examples include: dronabinol and nabilone. Recreational use of cannabis is illegal in most parts of the world, but the medical use of cannabis is legal in certain countries, including Austria, Canada, Czech Republic, Finland, Germany, Israel, Italy, the Netherlands (where it is also legal recreationally), Portugal and Spain. Australia is currently in the process of passing a law which would allow the use of marijuana for medical and scientific purposes. In the United States, federal law outlaws all cannabis use, while 25 states and the District of Columbia no longer prosecute individuals for the possession or sale of medical marijuana, as long as the individuals are in compliance with the state's medical marijuana sale regulations. However, an appeals court ruled in January 2014 that a 2007 Ninth Circuit ruling remains binding in relation to the ongoing illegality, in federal legislative terms, of Californian cannabis dispensaries, reaffirming the impact of the federal Controlled Substances Act.

Canabis + Spa Treatment

Here’s nothing like a day at the spa. There are only a few things that can beat a 90-minute massage. That is, of course, unless that massage is kneaded in using cannabis-infused lotions.

With the legalization of recreational marijuana use in Colorado, many industries have capitalized on the evolving needs of consumers in the state. Steve Weiner, co-owner of Colorado’s Restoration Wellness Center & Spa conducted an interview with Spa Weekly regarding their use of marijuana topicals in massage treatments.

The use of topical cannabis products is a recent addition to their list of services, which include traditional facials and sauna wraps, as well as specialty treatments such as laser teeth whitening, chemical peels and botox.

“A lot of those topical medications might be used for fibromyalgia and cancer patients,” Weiner said. “Being in Colorado, we realized the need.”

While he notes Restorations is not a dispensary, it does offer time with a doctor that performs evaluations to determine whether a patient qualifies for medical marijuana. If a patient is approved, they may purchase infused-topicals from the spa or bring in their own products to include in a massage with one of Restorations therapists. There is also a dispensary that is unaffiliated with Restorations that is conveniently located on the first floor of the building.

Incorporating cannabis into massages is just one of many ways the spa industry benefits from the legalization of marijuana. Another Colorado-based company, Mary Jane’s Medicinals, makes a cannabis tea bath ball that users can purchase at dispensaries and bring home for a do-it-yourself marijuana spa experience.

The Heavenly-Hash Bath is presented in a large cheesecloth ball which contains lavender, chamomile, peppermint, grape seed oil, dead sea salt, Epsom salts and cannabis leaves to create a sense of calm and alleviate any anxiety or stress.

Interested in recreating a cannabis spa treatment at home? Try one of these recipes that incorporates cannabis oil that can be purchased at a dispensary or made at home using a recipe like the one found here.

There is some debate on whether oil applied topically can reach the central nervous system and therefore cause psychoactive effects. To avoid this possibility, try hemp oil. These baths can be taken at home as well. Showcasing how it can be taken at home which can be taught to consumers.

Cannabis Bath Soak

Ingredients

2 cup Epsom salts

5 tablespoons cannabis oil

10 drops tea tree essential oil

10 drops peppermint, eucalyptus or lavender essential oil

1 large cheesecloth

1 rubber band

Directions

Step 1: If cannabis oil is hardened, warm on low heat over the stove until melted. Allow the oil to cool slightly without re-solidifying.

Step 2: In a large bowl add Epsom salts, tea tree oil and chosen essential oil and mix well with a large wooden spoon. Once thoroughly mixed, fold in the cannabis oil and mix again.

Step 3: Open the cheesecloth on a counter, so it is laying flat. Carefully spoon the mixture into the cheesecloth. The mixture may leak slightly through the cloth. Pull the edges into the center and bind with the rubber band.

Step 4: Run a warm bath and place the ball in the water. Soak in the bath for at least 20 minutes. For an extra effect gently rub the ball on your skin in a circular motion, moving from the extremities toward the heart to exfoliate the skin and help the mixture penetrate deeper.

Bonus: You may cut this recipe in half to create a relaxing foot soak. Just use a wide bowl and pour the mixture directly into it. Rub your feet gently around on the mixture to exfoliate and help the oils penetrate your skin.

Cannabis-Infused Facial

While many dermatologists will gasp at the idea of using cannabis to improve the appearance of our skin, cannabis is known to reduce inflammation and some researchers have reported that THC may help protect against dermatitis.

Cinnamon and nutmeg are known for their anti-inflammatory qualities which may boost the effectiveness of the anti-inflammatory properties of cannabis oil. The slight grainy quality of this mixture will also exfoliate the skin.

Ingredients

1 tablespoon of coconut oil

½ tablespoon of cannabis oil

1 teaspoon of cinnamon

1 teaspoon of nutmeg

Directions

Step 1: Mix all the ingredients in a small bowl.

Step 2: Rub gently on the face in a circular motion (it smells amazing).

Step 3: Run a clean washcloth under warm water and wring out, apply it to the face to act as a mini steam.

Step 4: Leave the mixture on the skin for up to 30 minutes, applying a warm washcloth to the face as wanted.

Step 5: Re-wet the washcloth and rinse the face, rubbing the washcloth in very gentle circular motions.

Bonus: Use any remaining mixture on your hands by gently rubbing them together as if you were washing them. Continue for up to five minutes and then rinse.

Ganja Yoga : Ganja Yoga for relaxation, pain-relief, well-being, community, and the cultivation of inner peace. I am a certified hatha yoga teacher with twenty years of practice. Since 2009, I've taught thousands of people in The SF Bay Area, as well as Portland, Toronto, Vancouver,LA,SanDiego,andCostaRica.
Less physically-intense than most yoga, Ganja Yoga is high-quality instruction, based on mindfulness and good alignment for injury-prevention, designed for any body. I love working with beginners, as this form of yoga is especially inward and non- competitive. I love helping people feel comfortable as they explore the internal practice of yoga. Our community is incredible!

Rasul Rooms & Mud rising

A trained rasulr_spatherapist will advise guests which therapeutic products (mud, medicinal earth etc.) to use for the body mask which will be applied during this heat treatment. Guest will normally enter the Serial from an ante-Chamber. On entering the preheated air is dry. After the application and drying of the muds, steam and herbal essence are injected into the chamber and the temperature will rise to around 45ºC. The mask will become supple again.

Guests, with circular movements, will massage their body and gently begin to perspire as the steam increases. This phase facilitates the exfoliation of the dead skin cells and elimination of toxins stored in the body. After the programmed time the herbal steam will be cleared in seconds and guests can shower before their resting time. Also included in the mud Chamber are 6 individual Body Jets and a Kneip hose, all located in each personal heated alcove

Sand Massage

Sand massage had been designed from customers specific needs in mind. The blending of Thai, Swedish, and Hawaiian techniques are applied in the massage to let go of the stress, stimulates blood circulation, and improve energy flow. It is a work of art to balance your senses with a medium to strong massage.

The Gritty Spa

The gritty spa is day time spa given in a sprcial tub made up of sandpaper. The Gritty Spa is an Excellent therapy for relaxing body.

Products & Services

New Salon Services

· Personalised Spa Menus
· Wake up light Therapy
· Air Purification
· Aromatherapy
· Vit C enfused showers

Most Popular Massages in United States

· Swedish Massage Therapy - This is also known as Swedish Massage or simply massage therapy.

o Use massage lotion or oil

o Use long smooth strokes, kneading, and circular movements on superficial layers of muscle

o Very relaxing & one of the most opted massage in United States

· Aromatherapy Massage – This massage is used for relaxing, energizing, stress-reducing, balancing life.

o Specialized oils called Essential Oil are used in massages.

o This massage is particularly suited to stress-related conditions or conditions with an emotional component

o Stress and stress-related conditions such as insomnia

o Headache

o Digestive disorders

o Premenstrual syndrome (PMS)

o Back pain

· Hot Stone Massage –This massage is used for body pain, to warm and loosen tight muscles and with use of stone ,balance energy centers in the body.

o Heated smooth stones are placed on certain parts of body

o In this massage therapist holds stone & apply gentle pressure with them.

o This massage is preferably given to people who have muscle ache

o Provides relief from pain associated with fibromyalgia, arthritis, carpal tunnel syndrome and other chronic conditions

o Decreases pain and muscle spasms

o Reduces chronic stress and tension

o Increases flexibility in joints, aiding in easier mobility and movement

o Relieves pain and tension created by strained and contracted muscle

· Deep Tissue Massage

o This massage is used as cure for chronically tight or painful muscles, repetitive strain postural problems or recovery from injury.

o This massage is used for massaging deep layers of muscle & connective tissue.

o The technique to do this massage involves slower strokes or friction techniques across the grain of the muscle.

o People often feel sore for one or two days after deep tissue massage.

· Shiatsu

o This massage is used for relaxing the body & mind. A kind of stress reliving massage

o This massage is form of Japanese bodywork. It uses fingers in rhythmic sequence on acupuncture meridians.

o The massage is used on points on body for releasing stress.

o Restore and maintain the body’s energy, especially helpful to those suffering from fatigue and overall weakness

o Improves circulation

o Reduces stress and tension as well as anxiety and depression

o Relief from headaches

o Promotes healing from sprains and similar injuries

o Helps bring relief to arthritis sufferers

o Reduces problems with stiff neck and shoulders as well as backaches (including sciatica)

o Coughs, colds, and other sinus and respiratory problems

o Helps those dealing with insomnia

o Aids in treatment of such various things as digestive disorders, bowel trouble, morning sickness, and menstrual problems

· Thai Massage

o Thai massage is like doing yoga. This massage is used as an cure for stress reliving & helps in making body more flexible. A good massage after hitting the gym.

o This massage aligns the body energy using gentle pressure on specific points.

o This massage is done with compressions & stretches.

o Help detoxification of the body and boost immune system

o Increase blood circulation, lower blood pressure

o Good for muscle relaxation, increase flexibility in your muscles, increase mobility

o Improve breathing

o Improves posture, balance, corrects body alignments and dissolves energy blockages

o Improves athletic performance

o Help arthritis and back pain,

o Help tone the body, strengthen joints and fight diseases, including chronic joint problems

o Prevents illnesses and alleviates degenerative diseases

o Slows the aging process

o Improve your outlook towards life; builds an emotional balance

o Help with concentration and creativity/ Mind and body concentration

o Clear and calm your mind

o Help you gain mental clarity

o Reduce and relieve stress and anxiety

o Help people boost their inner energy levels

o Develop discipline and self-control

o Achieve better health, increases health and vitality.

o Raise the energy level and stamina

o Build internal power (and creates a natural confidence)

· Pregnancy Massage

o This massage is also called prenatal massage. This massage is very popular among the expectant mothers.

o Pregnancy massage is used to reduce stress, decrease swelling, relieve aches and pains, and reduce anxiety and depression

o This massage can be customized to individual needs.

o Therapists know the proper position & support the women’s body during massage.

o Headaches can be relieved by massage focusing on the head, neck and shoulders. In addition, maintaining optimal levels of stress relief through massage reduces the chances of migraines or tension headaches by relaxing trigger points and muscle spasms.

o Muscle tension created by carrying the extra weight of a baby can be relieved by encouraging blood flow to the afflicted areas. This provides more nutrient-rich oxygen and also increases the flow of lymphatic fluid, which sweeps away toxins and metabolic waste.

o Fatigue, backaches, leg cramps and swelling/edema can all be relieved through various types of massage for pregnant women.

o The ordinary aches and pains of pregnancy are countered by the release of serotonin, your body's natural anti-pain chemical, which is stimulated by massage

· Reflexology

o Reflexology is also called foot massage but it’s more than foot massage.

o This massage is done by applying pressure to certain points on the foot that corresponds to organs & systems in the body.

o This massage is very relaxing & is useful for the people who stands on their feet the whole day. E,g sales guy.

· Back Massage

Back massage is done to reduce body pain.

o This massage is usually for 30 minutes & is focus area as massage say “ Back portion of the body”

S.No.	Name Of the Massage	Duration	Target Customer	Expected No’s	Cost	Revenue
1.	Swedish Massage	30 minutes to 60 minutes	All group except patients. General massage	657	$45/30 min $85/60 min $400 series of 6	17,739$ 22,338$
2.	Aromatherapy Massage	30 minutes 90 minutes	Patients having constipation/Cancer	55	$45/30 min $69/90 min $450 series of 6	1485 $ 1518$
3.	Hot Stone Massage	90 min	Patients having arthritis	55	120$/90min $750 series of 6	6600$
4.	Deep Tissue Massage	80 min	Serves Athletes &patients with chronic pain	11	110$/80min Series of 6 550$	1210$
5.	Shiatsu	30 minutes to 90 minutes	Patients with Headache & muscle sprain	75	40$/30min 100$/90min Series of 6 500$	1800$ 3000$
6.	Thai Massage	60 minutes	General	110	$35/60min Series of 6 180$	3500$
7.	Pregnancy Massage	90 minutes	Expectant Mothers	55	150$ for 90 min Series of 6 720$	8250$
8.	Reflexology	30 minutes to 60 minutes	People who stands on feet whole day	51	$30 for 30 minutes 55$ for 90 minutes	612$ 1650$
9.	Back Massage	60 minutes	General	25	$60 for 60 minutes	1440$

Revenue Synopsis

Revenue from Individual Massages/annum	71189$
Revenue from Membership ( Combo Pack of six massages)/annum	580984$
Total Revenue/annum	652173$

Some Facts

1. There are 22,346 spa’s in United States

2. 3 visit/spa/day in United States

3. Total Revenue/Spa/day is 1786$

4. Total revenue/spa/day/customer is 595$

5. Average spent by consumers on massages is 595$.

Mountain View California Stats

6. There are 9 massage/Spa parlor in Mountain View California.

7. The total population of mountain View is 77,846

8. Resident in California consists of

a. White – 44.8%

b. Asian – 28%

c. Hispanic - 21%

9. The Average Income/annum is

a. White -100k $

b. Asian - 150 k $

Stats

This clearly shows market to focus in coming years is United States, Japan, Canada, France & United Kingdom

The above chart says that primary reason for going to Spa is to relax & reduce stress hence all communication to consumers should focus on reducing stress & educating about Wellness.

The pricing of launching Spa services should be within the spent shown in the table above. For United States its 457$/user so pricing of spa & saloon services should be within 457$/user.

Everyone likes to look beautiful. Launch spa products & pricing of spa products in us should be 80$.

Stats on American Population

Total Population	White	Black	Mixed	Asian	Either American Indian or Alaska Native	Either Native Hawaiian or Other Pacific Islander
308745538	223553265	38929319	28116441	14674252	2932248	540013
%age	(72.41%)	(12.61%)	(9.11%)	(4.75%)	(0.95%)	(0.17%)

SWOT Analysis - Massage

Risk Analysis

Competitors

S.No.

Name Of Spa

Specialisation

Price

Aruna Spa

Massage, Waxing

75$/40 min

110$/60 min

135/80 min

190/2hrs

Series of 3 -375$ /80 min

Mind Of Beauty Day Spa

Massage, Waxing, Facial

$85 for 30 minutes
$125 for 60 minutes

Jolie Madame Pro Nails

$85 for 30 minutes
$125 for 60 minutes

Restore Body & Mind

Massage,

Series of 3 -375$ /80 min

For more spa please refer to https://www.google.com/#q=239%20Palmer%20Ave%2C%20Mountain%20View%2C%20CA%2094043%20spa%20%26%20massage&rflfq=1&rlha=0&rllag=37398910,-122102615,714&tbm=lcl&tbs=lf:1,lf_ui:2&rlfi=hd:;si:

Global Competitors:

MII Amo – A destination spa

One Wellness & Spa

Mirawal

Barefoot Spa’s

Exhale mind Body Spa

Marketing Program

1. Advertisement in Local News Paper

2. Advertisement on Radio

a. Massage /Salon taking customer advocates for spa.

3. Focus on Paid Search which brings (70% of consumers)

a. Focus on Keywords

b. Focus on Key tag on websites

4. In app advertisement

5. Connect emotionally with consumers by tying up with charitable trust & launching “Wellness With A Cause” program

6. Online subscription ( Discount on booking online & subscribing to newsletter)

a. Discount on Subscribing to youtube videos & free videos on how to prepare spa bathing at home

b. Installing app free with Spa card.

c. Get Discount on booking via application.

d. Like on Face book, Follow on twitter & subscribe to Spa videos & get money back on basis of points.

7. Email Marketing – Discount on responding via E mail promotion

8. Offer Maximum discount to SuperFans online ! Super Fans are the ones who advocates brand online.

9. Follow the Community Program

a. Where one gets discount on bringing neighbor or referring friend

b. Gets discount on referring colleague

c. Bring Family & get discount for 1 person. Bring 4 & get 10% discount.

10. Focus on 70% of Social Media Tools which consist of

a. Facebook

b. Youtube

c. Twitter

d. Instagram

The objective of Social Media Marketing is Engagement. More Engagement – better Brand Visibility - Good Brand Score

11. Health Focused Guest Programs

12. Wellness On the Go. – A digital diary which calculates calories & inform what to eat .

13. Tie up with Wellness branded hotels like Intercontinental group of Hotels, Kempton Hotels, Starwoods Eco chic Element hotels, Hilton worldwide

14. Tie up with leading hotels with concept called “ Wellness Check in “ which includes discounted massages/Spa , Salon Services

15. Freebies : Free Fitness gear , MP3 players & cruiser bike- a new healthy lifestyle cuisine plus.

a. Free Videos of Well & Being program directed by Dr. Tierona Low Dog

16. Gift Package for birthdays, marriage & Anniversary !

Business Model

Sales Strategy

Business Excellence Model

Brand Strategy

Strategic Initiatives

This pic says

1. Focus on Learning & growth

2. Build the franchise network. Grow your spa network

3. Remember Customer value as at the end of the day it’s the customer who can take your brand to next level

4. Reduce cost. Improve cost structure

5. All the above activities will lead to profit margin which will further result into improved shareholder value.

Food Menu For Restaurant “Ghugni”

Important point

· White people check whether other white people are having food in the restaurant. If they find other white people sitting in restaurant then they also go. Its like follow the crowd or going along with the crowd irrespective of food menu.

Food Menu consist of following ingredients

· Antioxidants
· Farmers Market – Authentic Food
· Organic Food

Food Name	% of people eating
Spaghetti	15%
Salad	5%
Tacos	5%
Chinese	5%
Chocolate	10%
Sushi	2%
Ice Cream	2%
Burgers	1%
SeaFood	5%
Italian	1%
Pasta	5%
Mexican	5%
Chicken	15%
Steak	5%
Pizza	19%

Top 10 Restaurants

1. Cosme - NY – Mexican Food

2. Farmtable –Petersburg – American Food

3. Giada – Las Vegas - Italian

4. The Grey – GA - American

5. Liquid Boston House – Boston-American

6. Maude – Beverly Hills CA - American

7. Momotoaro – Chicago – Japanese Food

8. Monsieur Benjamin - French

9. Pax Americana - America

10. L’Espalier – Boston - French

Total Population	Below Poverty Line	Middle Class	Rich Class
308745538	46311830.7 (15%)	246996430.4 (80%)	15437276.9 (5%)
Spent on Restaurant Food & drinks	0	21$/day	25$/day
Total revenue/day ($)		2593462519 *(50% of middle class21$)**	308745.54 *(50% of high class25$)**
Total Restaurant (No’s)	662036.55
Revenue/Restaurant/day($)	3918
Men % contribution	9
Women% contribution	11
Age 18 to 29% contribution	15
Age 30 to 49% contribution	8
Age 50 to 64% contribution	9
Age 65+% contribution	8
Less than 30,000$/year% contribution	6
30,000$-75000$/year	11
75,000$per year	11

*50% of middle class spends 131$/week & rich class 180$/week on restaurant food.

Revenue Synopsis

Gross revenue/day ($)	3918
Gross revenue/annum ($)	1430070

SWOT Analysis - Food

Competitors

S.No.

Name Of Restaurant

Specialisation

Price

1

Cascal,

Latin , Spanish

21$-30$

2.

Xanh Restaurant

Asian Vietanamese

30$

3.

Vive Sol

Mexican, Latin

30$

4.

Scratch

American

30$

5.

Sakoon

Indian

20$-30$

6.

Amber

Indian

30$-40$

For more restaurants please refer to https://www.tripadvisor.com/Restaurants-g32761-Mountain_View_California.html

Marketing Program

1. Advertisement in Local NewsPaper

2.       Advertisement on Radio

a.        Mexican, Indian & American advocates for restaurant.

3.       Focus on Paid Search which brings (70% of consumers)

a.        Focus on Keywords

b.       Focus on Key tag on websites

4.       In app advertisement

5.       Connect emotionally with consumers by tying up with charitable trust. & launching “Eat & Donate” program

6.       Online subscription ( Discount on booking online & subscribing to newsletter)

a.        Discount on Subscribing to youtube videos & free chef videos on how the food was prepared.

b.       Installing app free with Menu card.

c.        Get Discount on booking via application.

d.       Like on Face book, Follow on twitter & subscribe to Food videos & get money back on basis of points.

7.       Email Marketing – Discount on responding via E mail promotion

8.       Get Parking Free on Dining

9.       Offer Maximum discount to SuperFans online ! Super Fans are the ones who advocates brand online.

10.    Follow the Community Program

a.        Where one gets discount on feeding hungry child

b.       Gets discount on referring friend

c.        Gets discount on bringing friends.

d.       4 people & more for dining gets discount for 1 person. Bring4 & get 10% discount.

11.    Focus on 70% of Social Media Tools which consist of

a.        Facebook

b.       Youtube

c.        Twitter

d.       Instagram

The objective of Social Media Marketing is Engagement. More Engagement – better Brand Visibility - Good Brand Score

Appendix

https://www.tripadvisor.com/Restaurants-g32761-Mountain_View_California.html

https://en.wikipedia.org/wiki/List_of_U.S._states_by_educational_attainment

http://www.gallup.com/poll/156416/americans-spend-151-week-food-high-income-180.aspx

http://www.usda.gov/factbook/chapter2.pd

. http://www.statista.com/statistics/244616/number-of-qsr-fsr-chain-independent-restaurants-in-the-us/