Have you ever wondered why there
is a saying “Scarcity is the mother of all invention “. Whenever in our personal lives we get
challenged by unseen forces we tend to think the way out of these forces. Some
give up, some keep trying, and some come out fresh. Whatever the path one
chooses, it defines person’s strength of handling emotions and issues in life
and that decides the person’s future.
Well few years back most of the
VAS partners complained Telco’s arrogance.
Few of them shared that they had to wait for whole day to meet the
designated person. Promotions were done on personal level and were considered
personal favour. Most of the processes are manual from signing the agreement to
publishing to promotion. It was like local
shop and one has to please shopkeeper to increase the product sales. It would
be right to say”professionalism was missing”.
Things have not changed
drastically in today’s scenario. When i was handling one of the VAS products i
always knew that VAS life in telecom is limited and is evident from the fact of
growing power of OEM’s.
App stores launched by OEM’s are
huge hit. Only similarity which we see between telco’s and OEM’s are the power
to mould partners and objective is only “revenue”. Having “Revenue “as one of
the objectives is not bad but the means of achieving this objective is equally
important. Developer relationship,
Partner relationship is very critical in app business. OEM’s must learn from Telco’s mistake and
should work on this aspect. Personally i would give Opera five stars out of 5.
UC browsers have to study opera model and should work on long term relationship
building than just working on revenue model. As developer I am extremely
pleased with Opera service and entire process of publishing the app.
For ad platforms like V serv the message
from developers would be to increase the ad payout to developer. One get 1p/click
on ad wrapped application whereas advertisers say they pay Re.1/click to Vserve so there is margin of 99p
which is huge margin. Worldwide Ad platform like Appia, Inmobi are still better
than Vserv in terms of process, service and transparency.
With the evolution of mobile
phones and the application in people lives, we can conclude that application
now has become necessity in person’s life. There are millions of applications
available on different platforms and are being used by trillions of people. Android market is growing widely and has the
major market share. However you'll find other
platforms are also growing at the same speed and when a mobile application is
developed it need to get supported on all of the platforms. The technology
utilized in generating the mobile application transportable is definitely the
java virtual machine. This technology assists in converting the application
when it comes to a widespread code which is often converted suitably inside a
language which is understandable by each of the platforms. As a result quite a
few organizations goal at mobile apps development is to develop mobile app
which is universal. Mobile applications have created the lives of men and women
substantially simpler by aiding to finish the duties in a number of ways. The
value of your safety of information transfer via these applications also has to
be regarded as a way to keep away from several hacker complications. Hence a
security protocol needs to be typically followed for mobile apps development
this kind of that it ensures safe information transfer. Uploading apps on
different formats are not the main concern. There are other pain points of
developers as well which is being illustrated in the following para.
Its quite evident that if
developers pain points are not considered then the future of OEM’s will be same
as operator. OEM’s need to consider the pain points and give best of the
service to developers as they are critical ingredient of their app strategy.
Trust me its really irritating to upload the different images size on different
app stores. Why can’t we have standard image size ? Imagine developer has to convert
the image into 10 formats before uploading on different app store for the same
application. Why can’t we have one platform where an application is developed
and is distributed worldwide across all app stores.
From consumer point of view these
apps bring great value to them. There had been comments on the apps where
people had thanked on how these apps had brought change in their lives. So are
we “brand” where people recognize by brand name. To some extent “Yes”. User
response to mobile applications depends on several factors —aesthetics,
usability, and brand loyalty, to name a few. However, research shows that brand
loyalty doesn’t result into usability. Users will not download or recommend bad
application even if it’s from the top brands. Hence one must look into all
aspect and publish the build after thorough testing. With this I come to an end
of this write up.
All the views expressed in this
article is solely authors view and is not meant to hurt anyone/any organisation.
In case of any suggestion or disagreement on the views, all are welcome to
share feedback. Looking forward for valuable feedback from the players of app
ecosystem.. So finally we conclude that mobile Application is the growing
market and all the players have to work together to bring value to the end
user. “A satisfied developer, happy customer, and profitable app store”
would be an ideal combo ..... Ciao !!!
